Latest Articles

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Why the Best Leaders Don’t Land the Fish Alone

A 7.1kg snapper, a seasick mum, and what fishing in Tairua taught me about the leadership shift mid-market CEOs keep getting wrong.

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Why Comfortable Success Is the Most Dangerous Place to Be

Comfortable success quietly kills ambition. A business growth strategist on the ACME model and the real cost of staying in your comfort zone.

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The CEO’s Cyclone: Why Most Leaders Prepare Too Late

A cyclone in Tairua, an Ecoya candle, and what most NZ CEOs are getting wrong about planning in uncertain markets right now.

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Business Growth Strategy: Lessons in Trust

Climbing the world’s tallest waterfall reveals a powerful truth about business growth strategy, leadership trust, and confidence in execution.

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Why travel 30 hours each way for a two-day summit in Miami?

This reflection explores the real ROI of leadership development, executive coaching, and surrounding yourself with the people who challenge how you think.

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Sam’s Journey – Trusting the Why, Designing the Freedom

The final Kiwi Women in Leadership story explores how Sam leads with love, freedom, and intention, and why sustainable leadership begins from within.

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Why Business Growth Feels Harder Than It Should

Business growth shouldn’t be an uphill battle every quarter. Discover why capable businesses face friction and how strategy helps turn resistance into traction.

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Women in Leadership NZ: Building Recruitment Excellence

An award-winning New Zealand recruiter shares how intentional leadership, coaching, and Freedom by Design created clarity, resilience, and growth.

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5 Signs Your Business Needs a Trusted Business Growth Expert

Stuck in the day-to-day? Here are 5 signs your business needs a growth strategist to unlock clarity, alignment, and real results.

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Is Your Business Strategy Actually Working? Telltale Signs (And What to Fix)

If your business strategy isn’t changing decisions, delivery, and results, it’s not working. Here are the clearest signs plus what to do next.

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Creative Courage and Leadership by Design: Lou’s Story

Lou’s story reveals the bold decisions Kiwi women are making to build businesses that reflect who they are. Her creative journey shows what’s possible when leadership, motherhood, and business design come together.

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Top 5 Business Challenges a Business Growth Expert Can Help You Solve

NZ business growth expert explains the five challenges holding mid-market CEOs back and how business consulting and executive coaching can drive profitability.

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When Competence Becomes the Heaviest Load: Christina’s Leadership Story

A New Zealand business owner shares how competence became an invisible burden and how coaching supported sustainable leadership by design.

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Building an Empire While Holding Hearts: Deane’s Leadership Journey Across NZ, AU & the Philippines

Discover how Deane transformed from quiet partner to Executive Officer, overcoming imposter syndrome and leading with purpose across three countries.

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The 7 Attributes of Agile Growth: The Framework Every Leadership Team Should Be Using

Helping leadership teams lift capability, sharpen strategy, and strengthen execution. Includes case studies and practical tools, ideal for CEOs wanting clarity, traction, and scalable growth.

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Finding Her Voice: How One Kiwi Leader Stepped into the Kind of Leadership She Once Thought Was for Others

Discover how a Kiwi female leader, stepped into confidence, clarity, and freedom by design through executive coaching and bold leadership growth.

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Business Consultant vs Coach vs Mentor: How to Choose

Looking for a business consultant, coach or mentor? Learn how to choose support that helps you scale with clarity, capability and measurable outcomes.

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Show the Value You Actually Deliver: Insights from the PROMISE Framework™ for Business Growth

Learn how the PROMISE Framework™ helps CEOs prove value, strengthen client trust, and drive sustainable business growth through measurable outcomes and evidence-based strategy.

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How to Identify & Solve Your #1 Addressable Challenge for Real Business Growth

Learn how tackling your #1 addressable challenge each year can strengthen your business growth strategy, boost leadership, and deliver real customer value.

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Why Your Strategy Day Doesn’t Work (and What to Do Instead)

Most strategy days fail because they’re one-offs. Here’s how to turn planning into a living business growth strategy with rhythm, leadership, and results.

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When The Economy Feels Flat, Business Growth Strategy Can’t Be

Even in a weak economy, outcome-based business strategy, leadership coaching, and clear systems drive freedom, business growth, and results that last.

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Steal Like a Strategist: Why Smart Businesses Copy to Win

Copying done right isn’t lazy, it’s smart strategy. Learn how CEOs & mid-market teams can borrow the best ideas to grow, with insights from a leadership coach.

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The Hidden Habit Holding Your Team Back: A Leadership Coach’s Guide to Accidental Diminishing

Accidental diminishers silently hurt team performance. Discover how leadership coaching helps CEOs lead smarter, scale faster, and grow strategically.

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Your Business Isn’t a Baby. It’s an Asset and It’s Time to Treat It Like One

Discover why founder-CEOs must shift from emotional attachment to strategic planning. Learn from a seasoned business consultant and business advisor how to scale, exit, and enjoy life after business.

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Extreme Ownership: SEAL Strategies in Leadership Coaching

A powerful leadership coaching session, built around Extreme Ownership, sparked honest reflection, real accountability, and a shift for a senior leadership team.

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AI Tools for Business Leaders: 10 Game-Changers in 1 Hour

Business strategist Sharn Rayner tests 10 AI tools in 1 hour—here’s how CEOs and senior leaders can use them to save time and sharpen strategy.

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Navigating Uncertain Markets: Business Coaching Strategies for CEOs and SLTs

Explore actionable business coaching strategies to help CEOs and senior leadership teams drive growth and resilience in today's uncertain markets.

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Strategic Planning for Mid-Market CEOs: 10 Game-Changing Ideas

Rethink strategic planning with these 10 unconventional, high-impact ideas for mid-market CEOs. Challenge the norm and build a smarter, stronger business.

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When Your Toxic Leadership Team is the Problem: How to Handle Toxic Executives Who Undermine Growth

Struggling with a toxic leadership team? Learn how to tackle toxic executives, drive accountability, and remove leadership dysfunction to unlock business growth

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Decisions, Decisions, Decisions … Five Questions to Improve Your Team’s Decision-Making

Struggling with decision-making? Use these 5 powerful questions to help your team make smarter, more strategic business decisions.

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Personal brand vs. business brand: Leveraging leadership for business impact

We know we live in a digital era and with this, we’re seeing powerful personal brands. Brands that are wielding more influence that their business counterparts.

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Reset for 2025: Time to get set, reflect and take action

Here’s the thing: a new year is more than just a turn of the calendar. It’s a chance to reset—both personally and professionally. Now is the time to reflect, plan, and take action. Here's how!

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The Coaching Habit: Tranform conversations and empower teams

Sometimes it feels easier to tell someone what to do. The act of coaching and developing people isn't about telling people the answer, find out what questions foster independence.

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Creating high-performing leadership teams: Lessons from Made to Thrive

Leadership is about more than just making decisions - it’s about building teams that thrive. In Brad Giles’ Made to Thrive, we are reminded of the importance of effective leadership at every level.

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The journey of a new female CEO: Navigating confidence, conflict and gender differences

Stepping into the role of a CEO can feel like entering uncharted waters for anyone, but for new female CEOs, the challenges are often amplified. What can we do to support this?

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Mastering customer experience: A guide to enhancing emotional and logical connections

Have you ever been so wowed by customer service that you couldn't stop telling your friends about it? These experiences stick with us, resonating at an emotional level.

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Spelling it out: What Profit Per X is all about

Attending a parent-teacher interview, I was reminded that teaching someone else is one of the best ways to reinforce your own learning. And that's why I'm exploring Profit Per X.

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Customer experience, and why it really is a journey

When asked to think of your worst customer experience, it's crazy to hear what some people have experienced here in New Zealand. One time we thought we had a mouse in our chip packet...

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Mental Health Awareness Week: A journey from burnout to balance

In the world of business, particularly for those of us who lead, mental health often gets overlooked. We focus on looking after our teams and driving results, and somewhere along the way, we forget to check in with ourselves.

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Delivering value in coaching: Insights from Sharn Rayner

In her recent contribution to The A Team Consulting's 'Coaches Corner,' Sharn Rayner shares strategies for delivering true value in coaching.

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Why businesses need to know their core values (and live them)

Trust, Integrity, Passion, and Excellence... sigh. If your company's core values aren't unique and memorable, how can you expect your team to live and embrace them?

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Expanding globally: Key marketing strategies for New Zealand brand

When New Zealand businesses expand internationally the marketing needs to support this big step. Are you ready to take the plunge?

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Top 10 financial management takeaways from Greg Crabtree’s “Simple Numbers, Straight Talk, Big Profits!”

Explore key takeaways from Greg Crabtree's insights on financial management to boost your business's profitability and success.

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The power of the ‘one thing’: A game-changer for CEOs and business owners

Helping CEO's stay laser-focused on the 'one thing' that propels their business forward is often what our work boils down to.

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Experiencing The Wall Walk

Jacqui shares her experience with The Wall Walk, learning about Māori heritage in New Zealand through an engaging and immersive journey.

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Am I good enough? Overcoming Imposter Syndrome and self-sabotage

Ever felt like you’re not good enough despite your achievements? You’re not alone. Talented leaders can grapple with imposter syndrome and self-sabotage.

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‘Why aren’t we there yet?’ The Plateau of Latent Potential

Significant successes usually take time to materialise and typically require some investment. A common question from clients is, “Why aren’t we there yet?”

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Case Study:
The power of personal coaching

We've all been there. Feeling like we're stuck at the crossroads of life, unsure of which direction to take for the greatest sense of fulfilment, and not knowing what exactly we're searching for.

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