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FAQ’s about business coaching
In the dynamic realm of business, harnessing your businesses true potential often requires the expert guidance of a seasoned business coach.
Before embarking on this transformative journey, it’s imperative to understand the profound impact a qualified business coach can have on your venture, and why the investment is well worth your time and resources.

What does a business coach do?
A business coach will help you build leadership skills, create business strategies, improve leadership mindset and overall business performance. Business coaches play a crucial role in helping business leaders identify and overcome obstacles that may be hindering their success.
A skilled business coach can help business owners, CEOs, MDs, and leadership teams by asking insightful questions that pinpoint areas for improvement and leverage their strengths while minimising weaknesses. By identifying gaps and facilitating action-oriented steps, business coaches enable their clients to make positive progress and move forward in their business endeavours.
Why work with a business coach?
Ever notice how much more accountable you are, when you are being accountable to someone other than yourself? Having a business coach that sits external to your organisation can be a positive driver of change. A business coach can also:
- Bring objectivity and a fresh perspective: A business coach can offer an unbiased and fresh perspective on your business, helping you see blind spots and identifying areas for improvement that you may have missed.
- Support your strategic planning efforts: With clear goals for your business and life, a business coach can help create and implement effective business strategies.
- Drive accountability and goal setting: A business coach can help drive team accountability and hold you accountable through coaching and regular meetings.
- Facilitate skill development: A fresh, external viewpoint can assist with identifying skills that may need to be developed, including leadership, effective communication, smart decision-making, and creative problem-solving, which are crucial for business success.
- Assist with overcoming challenges: Business can be challenging, and obstacles do arise. A business coach can support you through your journey, helping you find solutions and overcoming roadblocks.
- Support personal growth: A business coach can support you – whether this be personal growth and development as an owner or leader, or helping you build self-awareness, confidence, and resilience. There is always life outside the business and a business coach will help you focus on achieving success here too.
- Open networks and connections: A business coach will be well connected, with a vast network of contacts and connections in the business world. This could be valuable for expanding your business, accessing new opportunities, or finding resources and suppliers that you require.
- Growth your business revenue: Like anything in business, ROI is expected. A business coach will pride themselves on seeing your business achieve its goals and returning significant improvement across business performance, profitability and personal growth.
How do I choose a business coach?
You have values, vision, and goals. You want to choose a business coach who understands your drivers and is capable of supporting you in the areas you want to focus on, such as leadership development, strategic planning, or sales and marketing.
Ask around. Speak to references, read testimonials, and see what past clients have to say about the business coach.
How does it feel? Do you think there is a connection with the business coach? It is important to have good rapport with your business coach. You will be working closely together, having courageous conversations, and needing to be open. Jump on a Zoom call or meet in-person and see whether the coach feels like they could be a good fit for you.
Who can be a business coach?
Experience matters. At Two Tides, we are Gravitas Impact Premium Coaches, and are highly qualified, seasoned business professionals. We are business owners and directors, with a wealth of hands-on knowledge in building successful businesses. We bring our knowledge and experience to the table, providing value insights and guidance.
How much does a business coach cost?
The cost of a business coach can vary depending on their skillset, service offering, location and expertise.
Coaches can vary from hourly rates to fixed monthly fees. The services can include a year-long strategic coaching programme, to one-off workshops. Make sure you are comparing similar service offerings if evaluating prices.
Another way to think of it, is how much are you willing to invest to see growth within your company and team? What is the ROI you are seeking?
Still more questions about working with a business coach?
We appreciate there are numerous questions about business coaches and whether they are right for you and your business. However, the best way to decide is to connect with a business coach and start the conversation.
We’d love to answer any questions you may have. Tell us about your business, your goals, and what you want to achieve. We’d love to learn more and see how we can support you in your business success.