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# Two Tides Consulting: Business Coach, Consultant, Strategist, Mentor

## Sitemaps
[XML Sitemap](https://twotidesconsulting.co.nz/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Hope Is Not a Strategy — But It Might Just Run Alongside One](https://twotidesconsulting.co.nz/hope-is-not-a-strategy-leadership-and-the-world-cup/): Hope is not a strategy — but can the two run in parallel? A New Zealand executive coach on the England manager, mindset and what really gives leaders an edge.
- [What Actually Creates a Leadership Breakthrough](https://twotidesconsulting.co.nz/what-creates-a-leadership-breakthrough/): Leadership breakthroughs are rarely new ideas. An executive coach on what actually shifts when CEOs stop being held back by self-limiting beliefs.
- [Thirty Years of Setting Goals the Same Way](https://twotidesconsulting.co.nz/quarterly-goal-review/): I found a university photo of my goals taped to a cupboard. Thirty years on, little has changed. A quarterly review on discipline, failure and progress.
- [I Hate Yoga, and What It Taught Me About Strategy](https://twotidesconsulting.co.nz/working-on-the-business-not-in-it/): A runner told me she hates yoga. Her reason is the same one leaders give for avoiding strategy, the discomfort of work that pays out later, not now.
- [I Asked ChatGPT to Roast Me](https://twotidesconsulting.co.nz/chatgpt-roast-leadership-blind-spots/): I asked ChatGPT to roast me and it found the blind spot I coach other people out of every day. What an AI roast taught me about leadership self-awareness.
- [Done Is Better Than Perfect](https://twotidesconsulting.co.nz/done-is-better-than-perfect/): I spent eighteen months writing a book, then almost talked myself out of sharing it. What I learned about holding back the work that matters most.
- [Are You Listening, Really?](https://twotidesconsulting.co.nz/are-you-listening-really/): Executive coaching NZ insight: the listening habit that helps leaders understand their teams, their clients, and the success of their businesses.
- [Are You Choosing Your Future Intentionally?](https://twotidesconsulting.co.nz/are-you-choosing-your-future-intentionally/): Executive coaching NZ insight on how small, intentional daily choices fund the future you actually want, and the cost of letting them slip.
- [Why Good Enough Quietly Becomes Your Leadership Ceiling](https://twotidesconsulting.co.nz/good-enough-leadership-ceiling/): A body scan, an AI readout, and the leadership question most CEOs avoid: are you losing capability while the numbers look fine on the surface?
- [What Preparation Taught Me About Leadership Coaching NZ](https://twotidesconsulting.co.nz/preparation-comfort-zone-leadership/): A 35-minute talk to 60 HR leaders and CEOs reminded me what the work outside the comfort zone really costs. And why the best leaders do it on purpose.
- [Are You the Smartest Sceptic in Your Business?](https://twotidesconsulting.co.nz/smartest-sceptic-in-your-business/): Why scepticism dressed up as experience is one of the most expensive habits a CEO can carry. A reflection on curiosity, leadership, and getting unstuck.
- [Strategy Is a Recipe](https://twotidesconsulting.co.nz/strategy-is-a-recipe/): What three failed sourdough loaves taught me about strategic plans, focus, and why the work that matters most keeps getting put off.
- [Why the Best Leaders Don’t Land the Fish Alone](https://twotidesconsulting.co.nz/why-the-best-leaders-dont-land-the-fish-alone/): A 7.1kg snapper, a seasick mum, and what fishing in Tairua taught me about the leadership shift mid-market CEOs keep getting wrong.
- [Why Comfortable Success Is the Most Dangerous Place to Be](https://twotidesconsulting.co.nz/why-comfortable-success-is-dangerous/): Comfortable success quietly kills ambition. A business growth strategist on the ACME model and the real cost of staying in your comfort zone.
- [The CEO’s Cyclone: Why Most Leaders Prepare Too Late](https://twotidesconsulting.co.nz/ceos-cyclone-prepare-too-late/): A cyclone in Tairua, an Ecoya candle, and what most NZ CEOs are getting wrong about planning in uncertain markets right now.
- [Business Growth Strategy: Lessons in Trust](https://twotidesconsulting.co.nz/business-growth-strategy-lessons-in-trust/): Climbing the world’s tallest waterfall reveals a powerful truth about business growth strategy, leadership trust, and confidence in execution.
- [Why travel 30 hours each way for a two-day summit in Miami?](https://twotidesconsulting.co.nz/why-travel-30-hours-each-way-for-a-two-day-summit-in-miami/): This reflection explores the real ROI of leadership development, executive coaching, and surrounding yourself with the people who challenge how you think.
- [Sam’s Journey – Trusting the Why, Designing the Freedom](https://twotidesconsulting.co.nz/sams-journey-trusting-the-why-designing-the-freedom/): The final Kiwi Women in Leadership story explores how Sam leads with love, freedom, and intention, and why sustainable leadership begins from within.
- [Why Business Growth Feels Harder Than It Should](https://twotidesconsulting.co.nz/why-business-growth-feels-harder-than-it-should/): Business growth shouldn’t be an uphill battle every quarter. Discover why capable businesses face friction and how strategy helps turn resistance into traction.
- [Women in Leadership NZ: Building Recruitment Excellence](https://twotidesconsulting.co.nz/women-in-leadership-nz-building-recruitment-excellence/): An award-winning New Zealand recruiter shares how intentional leadership, coaching, and Freedom by Design created clarity, resilience, and growth.
- [5 Signs Your Business Needs a Trusted Business Growth Expert](https://twotidesconsulting.co.nz/5-signs-you-need-a-business-growth-expert/): Stuck in the day-to-day? Here are 5 signs your business needs a growth strategist to unlock clarity, alignment, and real results.
- [Is Your Business Strategy Actually Working? Telltale Signs (And What to Fix)](https://twotidesconsulting.co.nz/is-your-business-strategy-working-9-telltale-signs/): If your business strategy isn’t changing decisions, delivery, and results, it’s not working. Here are the clearest signs plus what to do next.
- [Creative Courage and Leadership by Design: Lou’s Story](https://twotidesconsulting.co.nz/creative-courage-and-leadership-by-design-lous-story/): Lou’s story reveals the bold decisions Kiwi women are making to build businesses that reflect who they are. Her creative journey shows what’s possible when leadership, motherhood, and business design come together.
- [Top 5 Business Challenges a Business Growth Expert Can Help You Solve](https://twotidesconsulting.co.nz/top-5-business-challenges-business-growth-expert/): NZ business growth expert explains the five challenges holding mid-market CEOs back and how business consulting and executive coaching can drive profitability.
- [When Competence Becomes the Heaviest Load: Christina’s Leadership Story](https://twotidesconsulting.co.nz/women-in-leadership-nz-the-invisible-load-of-competence/): A New Zealand business owner shares how competence became an invisible burden and how coaching supported sustainable leadership by design.
- [Building an Empire While Holding Hearts: Deane’s Leadership Journey Across NZ, AU & the Philippines](https://twotidesconsulting.co.nz/women-in-leadership-nz-deanes-executive-confidence/): Discover how Deane transformed from quiet partner to Executive Officer, overcoming imposter syndrome and leading with purpose across three countries.
- [The 7 Attributes of Agile Growth: The Framework Every Leadership Team Should Be Using](https://twotidesconsulting.co.nz/7-attributes-of-agile-growth/): Helping leadership teams lift capability, sharpen strategy, and strengthen execution. Includes case studies and practical tools, ideal for CEOs wanting clarity, traction, and scalable growth.
- [Finding Her Voice: How One Kiwi Leader Stepped into the Kind of Leadership She Once Thought Was for Others](https://twotidesconsulting.co.nz/kiwi-women-in-leadership-shelley-finds-her-voice/): Discover how a Kiwi female leader, stepped into confidence, clarity, and freedom by design through executive coaching and bold leadership growth.
- [Business Consultant vs Coach vs Mentor: How to Choose](https://twotidesconsulting.co.nz/business-consultant-vs-coach-vs-mentor-how-to-choose/): Looking for a business consultant, coach or mentor? Learn how to choose support that helps you scale with clarity, capability and measurable outcomes.
- [Show the Value You Actually Deliver: Insights from the PROMISE Framework™ for Business Growth](https://twotidesconsulting.co.nz/using-the-promise-framework-for-business-growth/): Learn how the PROMISE Framework™ helps CEOs prove value, strengthen client trust, and drive sustainable business growth through measurable outcomes and evidence-based strategy.
- [How to Identify & Solve Your #1 Addressable Challenge for Real Business Growth](https://twotidesconsulting.co.nz/identify-solve-your-1-challenge-to-business-growth/): Learn how tackling your #1 addressable challenge each year can strengthen your business growth strategy, boost leadership, and deliver real customer value.
- [Why Your Strategy Day Doesn’t Work (and What to Do Instead)](https://twotidesconsulting.co.nz/why-your-strategy-day-doesnt-work-and-what-to-do-instead/): Most strategy days fail because they’re one-offs. Here’s how to turn planning into a living business growth strategy with rhythm, leadership, and results.
- [When The Economy Feels Flat, Business Growth Strategy Can’t Be](https://twotidesconsulting.co.nz/when-the-economy-feels-flat-business-growth-strategy-cant-be/): Even in a weak economy, outcome-based business strategy, leadership coaching, and clear systems drive freedom, business growth, and results that last.
- [Steal Like a Strategist: Why Smart Businesses Copy to Win](https://twotidesconsulting.co.nz/steal-like-a-strategist-how-strategic-copying-drives-success/): Copying done right isn’t lazy, it’s smart strategy. Learn how CEOs & mid-market teams can borrow the best ideas to grow, with insights from a leadership coach.
- [The Hidden Habit Holding Your Team Back: A Leadership Coach’s Guide to Accidental Diminishing](https://twotidesconsulting.co.nz/the-hidden-habit-holding-your-team-back-a-leadership-coachs-guide-to-accidental-diminishing/): Accidental diminishers silently hurt team performance. Discover how leadership coaching helps CEOs lead smarter, scale faster, and grow strategically.
- [Your Business Isn’t a Baby. It’s an Asset and It’s Time to Treat It Like One](https://twotidesconsulting.co.nz/your-business-isnt-a-baby-its-an-asset-and-its-time-to-treat-it-like-one/): Discover why founder-CEOs must shift from emotional attachment to strategic planning. Learn from a seasoned business consultant and business advisor how to scale, exit, and enjoy life after business.
- [Extreme Ownership: SEAL Strategies in Leadership Coaching](https://twotidesconsulting.co.nz/extreme-ownership-seal-strategies-in-leadership-coaching/): A powerful leadership coaching session, built around Extreme Ownership, sparked honest reflection, real accountability, and a shift for a senior leadership team.
- [AI Tools for Business Leaders: 10 Game-Changers in 1 Hour](https://twotidesconsulting.co.nz/ai-tools-for-business-leaders-10-game-changers-in-1-hour/): Business strategist Sharn Rayner tests 10 AI tools in 1 hour—here’s how CEOs and senior leaders can use them to save time and sharpen strategy.
- [Navigating Uncertain Markets: Business Coaching Strategies for CEOs and SLTs](https://twotidesconsulting.co.nz/navigating-uncertain-markets-business-coaching-strategies-for-ceos-and-slts/): Explore actionable business coaching strategies to help CEOs and senior leadership teams drive growth and resilience in today's uncertain markets.
- [Strategic Planning for Mid-Market CEOs: 10 Game-Changing Ideas](https://twotidesconsulting.co.nz/strategic-planning-for-mid-market-ceos-10-game-changing-ideas/): Rethink strategic planning with these 10 unconventional, high-impact ideas for mid-market CEOs. Challenge the norm and build a smarter, stronger business.
- [When Your Toxic Leadership Team is the Problem:   How to Handle Toxic Executives Who Undermine Growth](https://twotidesconsulting.co.nz/when-your-toxic-leadership-team-is-the-problem-how-to-handle-toxic-executives-who-undermine-growth/): Struggling with a toxic leadership team? Learn how to tackle toxic executives, drive accountability, and remove leadership dysfunction to unlock business growth
- [Decisions, Decisions, Decisions … Five Questions to Improve Your Team’s Decision-Making](https://twotidesconsulting.co.nz/decisions-decisions-decisions-five-questions-to-improve-your-teams-decision-making/): Struggling with decision-making? Use these 5 powerful questions to help your team make smarter, more strategic business decisions.
- [Personal brand vs. business brand: Leveraging leadership for business impact](https://twotidesconsulting.co.nz/personal-brand-business-brand-leveraging-for-impact/): We know we live in a digital era and with this, we’re seeing powerful personal brands. Brands that are wielding more influence that their business counterparts.
- [Reset for 2025: Time to get set, reflect and take action](https://twotidesconsulting.co.nz/reset-for-2025-time-to-get-set-and-take-action/): Here’s the thing: a new year is more than just a turn of the calendar. It’s a chance to reset—both personally and professionally. Now is the time to reflect, plan, and take action. Here's how!
- [The Coaching Habit: Tranform conversations and empower teams](https://twotidesconsulting.co.nz/coaching-habit-tranform-conversations-empower-teams/): Sometimes it feels easier to tell someone what to do. The act of coaching and developing people isn't about telling people the answer, find out what questions foster independence.
- [Creating high-performing leadership teams: Lessons from Made to Thrive](https://twotidesconsulting.co.nz/creating-high-performing-leadership-teams-lessons/): Leadership is about more than just making decisions - it’s about building teams that thrive. In Brad Giles’ Made to Thrive, we are reminded of the importance of effective leadership at every level.
- [The journey of a new female CEO: Navigating confidence, conflict and gender differences](https://twotidesconsulting.co.nz/the-journey-of-a-new-female-ceo-two-tides/): Stepping into the role of a CEO can feel like entering uncharted waters for anyone, but for new female CEOs, the challenges are often amplified. What can we do to support this?
- [Mastering customer experience: A guide to enhancing emotional and logical connections](https://twotidesconsulting.co.nz/mastering-customer-experience-enhancing-connections/): Have you ever been so wowed by customer service that you couldn't stop telling your friends about it? These experiences stick with us, resonating at an emotional level.
- [Spelling it out: What Profit Per X is all about](https://twotidesconsulting.co.nz/spelling-it-out-what-profit-per-x-is-all-about/): Attending a parent-teacher interview, I was reminded that teaching someone else is one of the best ways to reinforce your own learning. And that's why I'm exploring Profit Per X.
- [Customer experience, and why it really is a journey](https://twotidesconsulting.co.nz/customer-experience-and-why-it-really-is-a-journey/): When asked to think of your worst customer experience, it's crazy to hear what some people have experienced here in New Zealand. One time we thought we had a mouse in our chip packet...

## Pages
- [Resources](https://twotidesconsulting.co.nz/resources/): Resources/
- [About Us](https://twotidesconsulting.co.nz/about-us/): The tumultuous waters of business require continued development of knowledge and skill. At Two Tides, our experienced team of business strategists and coaches help senior leadership teams, CEOs and owners navigate this space.
- [Business Growth Strategy](https://twotidesconsulting.co.nz/business-growth-strategy/): This 12-month intensive business growth strategy programme is delivered through an annual strategy workshop, followed up with quarterly review workshops, and throughout the process supported with monthly one on one coaching.
- [Business Growth Consulting](https://twotidesconsulting.co.nz/business-consulting/): As business consulting experts, we understand the unique challenges that businesses face, and we pride ourselves on providing solutions that are tailored to your specific needs.
- [Business Coaching Programmes](https://twotidesconsulting.co.nz/business-coaching-programmes/): Whether designing strategy, giving solid business advice, or providing business coaching so our team can excel – Sharn really is able to focus on the long term and create strategies that are achievable. 
- [Blog](https://twotidesconsulting.co.nz/blog/): Blog/
- [Contact Us](https://twotidesconsulting.co.nz/contact-us/): Contact us to find out how we work with medium-sized businesses to reach their full growth potential through our proven strategic framework and coaching.
- [Our Services](https://twotidesconsulting.co.nz/our-services/): Services/
- [Home](https://twotidesconsulting.co.nz/): Two Tides specialise in guiding medium-sized New Zealand businesses to reach their full growth potential. Whether that be regional, national, or global growth, preparing to acquire or exit, or breaking through constraints which impact your ability to achieve your vision of success, our team is here to help you navigate your journey.

## UX Blocks
- [Blog Post Meta Area](https://twotidesconsulting.co.nz/blocks/blog-post-meta-area/): AUTHORSharn Rayner
- [Testimonials](https://twotidesconsulting.co.nz/blocks/testimonials/): "Sharn was able to provide valuable insights from day one and as a business we have thrived – growing revenue and profitability by close to 263%, expanding internationally, building a high performing and engaged team, and taking on world class projects with as leaders in our field with our ideal clients – the major film studios in the US. We really are confident of our future and the path in front of us."
- [CTA Take the Assessment](https://twotidesconsulting.co.nz/blocks/cta-take-the-assessment/): Take the Assessment Learn More
- [Post Layout](https://twotidesconsulting.co.nz/blocks/post-layout/)
- [CTA Schedule a Call](https://twotidesconsulting.co.nz/blocks/cta-schedule-a-call/): Set your strategy for success with Two Tide’s business growth team — serving businesses across New Zealand and internationally.
- [Footer](https://twotidesconsulting.co.nz/blocks/footer/): HOMEABOUT USSERVICESBLOG & RESOURCESCONTACT

# llms.txt for Two Tides Consulting
Website: https://twotidesconsulting.co.nz/ 
Last-updated: 2026-02-19


# Business Overview
Two Tides Consulting specialises in guiding medium-sized New Zealand businesses to reach their full growth potential through business growth strategy, leadership coaching, and business consulting.


# Core Services
Business Growth Strategy: https://twotidesconsulting.co.nz/business-growth-strategy/ 
Business Coaching Programmes: https://twotidesconsulting.co.nz/business-coaching-programmes/
Leadership Coaching: https://twotidesconsulting.co.nz/business-coaching-programmes/ 
Business Consulting for Growth: https://twotidesconsulting.co.nz/business-consulting/ 


# Key Information Pages
Home: https://twotidesconsulting.co.nz/ 
About: https://twotidesconsulting.co.nz/about-us/ 
Services: https://twotidesconsulting.co.nz/our-services/ 
Blog and Resources: https://twotidesconsulting.co.nz/blog/ 
Contact: https://twotidesconsulting.co.nz/contact-us/


# Geographic Focus
Location: New Zealand


# Sitemap
Sitemap: https://twotidesconsulting.co.nz/sitemap_index.xml


# AI Crawling Rules
User-agent: *
Allow: /


# Restricted Paths
Disallow: /private/
Disallow: /wp-admin/
Disallow: /thank-you/
Disallow: /site-access/


# Content Purpose
This website provides information about business growth strategy, leadership coaching programmes, and business consulting for medium-sized New Zealand businesses.


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